As new seasons come and go, whether they are industry related or literally spring to winter, there are always new products that are being created. These new seasons mean a change of stock for businesses, and can make a massive difference between getting sales and not getting sales.
The changing seasons in the year and in business can drastically affect what products people are able to buy in the shops. The reason for this is mainly due to changing weather, in the fashion industry for example, but also because of new themes that shape a season, which occurs within the games industry.
Wholesalers are the life blood of retailers if a wholesaler stops stocking products then retailers will have to look elsewhere for the stock that they need to sell. Wholesalers have to keep up with new products that are being released by manufacturers, if they don\’t then it will have a knock on effect on the retailers that purchase from them.
Wholesalers that don\’t keep their stock fresh will lose the business of retailers because the end consumer is always looking for something new, but if products are old then they won\’t want to buy them.
There are wholesalers that have made sure they keep their stock fresh, and make it easy for their retailers to do so as well. Benross Ltd has a website that retailers can log into and browse through the latest additions that they could be stocking. This is great because retailers will never have to spend too much time researching what their customers want.
More and more businesses are moving online in order to keep in touch with the customers that they have. A website is a central hub for news and the latest products and doesn\’t require heavy reading like a catalogue, which is why so many wholesalers are moving online to provide to their retailers.