The Google branding has been used:
The Google branding is used for promoting various products through out the globe. We bring you the list of some products using Google branding to promote and achieve more sales. Google’s Brand Lift helps you improve your digital brand campaigns by allowing you to measure the metrics that matter. Going beyond impressions and clicks, Brand Lift measures the actual impact of your campaign on brand awareness, ad recall and brand interest. The list is as follows:
What it is
Brand Lift measures the effectiveness of your display and video campaigns using survey and search data collected from your target audience. Within a matter of days, you can use insights gained from the survey data to better understand how your ads are affecting consumers’ awareness of your brand and how well your ad is recalled, and using search data you can measure the lift in brand interest. Optimize your campaigns for better results mid-flight based on results broken out by demographics, frequency and more.
How it works
Through a variety of measurement tools, Brand Lift helps you see the impact of your campaign on brand awareness, ad recall and brand interest.
To measure brand awareness and ad recall, Brand Lift deploys surveys using best-in-class methodology to request feedback directly from thousands of respondents in real-world settings. We automatically isolate a randomized control group that was not shown your ad and an exposed group that did see your ad. After asking the same question to both groups, we can accurately determine the lift attributed to your campaign.
Google’s Brand Lift will also help you see the impact of your campaign on brand interest by measuring the increase in organic searches related to your brand on Google.com. To do this, we measure the aggregate increase in search volume on brand-related keywords among users who saw your ad versus users who did not see your ad. In as early as two weeks, you’ll get the results showing the difference in search behavior between these two groups, a difference that can be directly attributed to your display or video campaign.