When you place an eBay auction listing, you have millions of potential buyers who could possibly bid on it. By optimizing your auction properly, you can draw more buyers into it and drive up the price. When you begin selling products on eBay, you usually don’t know anything about optimizing your auctions and you assume buyers will just flock to them automatically. All you need to do is focus on improving the basic foundation of your auction, and everything else will fall in place.
Your main aim when optimizing your auction is to focus on making more sales, getting more bids, and for that your potential buyers need to find you. Looking for items on eBay is similar to searching for terms on Google, in that buyers will type in keywords that match what they’re looking for. This is why it’s important that you use the right keywords in your title and the description. You want to focus on popular keywords, not ones that hardly anyone will type in. You don’t have any space to waste in the headline, so stick to keywords that are very specific.
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It is best if you can have multiple auctions going on and keep introducing new ones. A lot of people list their auctions for the whole seven days, so you can have some in less amount of time such as three or five. The reason for doing so is that your listing will appear higher in the ‘ending soon and best match’ lists. When people want an item right away, they don’t want to wait till the auction ends. Many times people won’t even bid until there is a day or two left for it to end. You can realize more sales volume with the shorter auctions, but you will be paying more maybe for scheduling fees. The way your listing looks to potential buyers has a lot to do with how many bidders it attracts. If you want to make your mark on eBay and not lose out to the competition, you have to create auctions that are designed in an appealing way and that set you apart from all the other listings. You can use pre-defined listing templates that you can find online to design your auction listing. Another option is to learn HTML, if you’re not already familiar with it, and create listings according to your own specifications. However you do it, don’t forget that your listings have to look appealing to buyers and stand apart from the competition.
You want eBay users to be able to easily pick up the main points of your listing, and the best way to do this is by keeping your paragraphs short and using bullet points to list your product’s features. If you simply put one large chunk of text to describe your auction, without a lot of white space, you risk losing buyers that may be completely turned off with your style of description. It’s best to make your auctions as easy on the eyes as you can. You can improve your auction results by creating great layouts, and for this you have to have some familiarity with HTML. This can make you self sufficient when it comes to setting up your auctions. You need HTML code, for instance, if you want to alter the color of the font, though this isn’t hard to learn. You can easily find HTML color charts by searching online. There are many sellers on eBay that limit the potential of their auctions by not focusing on this one factor. So if you aren’t familiar with HTML, now’s the time to do it.
While the eBay auction guidelines we’ve discussed here are fairly simple, many sellers forget to apply them. Optimizing your auctions in such ways can make it much easier for your target audience to find you, which is the main factor. Think of every auction as an opportunity to refine your optimization skills, so that you can continually make improvements that enable you to get more bids and sell more products.
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